EXERCISE #4 1. Please answer the questions below as they relate to Hilton Hotels. 24 marks a. Number of countries it operates in - 1 mark b. Number of properties worldwide - 1 mark c. Number of hotel rooms - 1 mark d. Who are Hilton's top two competitors globally? Explain why you think they are competitors - 2 marks e. Number of brands- 1 mark f. List the brands and a brief description of each brand (i.e. is it luxury, upper upscale, lifestyle, full or select service, extended stay, etc.) - 18 marks 2. Why have multinational hotel companies entered the global marketplace? Provide a minimum of three reasons and explain. 2 marks each for a total of 6 marks 3. What are some of the benefits and drawbacks to being a franchisee? Please provide three of each. 1 mark each for a total of 6 marks 4. What does the hotel industry need to continue to do in terms of: A. Operations B. Sales and Marketing to ensure their survival and continued growth during and post covid? Provide 2 examples each and explain. 2 marks each for a total of 6 marks