Question: EXERCISE #5 Please answer the questions below as they relate to Hilton hotels. 24 marks Number of countries it operates in 1 mark Number of

EXERCISE #5

  1. Please answer the questions below as they relate to Hilton hotels. 24 marks
    1. Number of countries it operates in 1 mark
    2. Number of properties worldwide 1 mark
    3. Number of hotel rooms 1 mark
    4. Who are Hiltons top two competitors globally? Explain why you think they are competitors 2 marks
    5. Number of brands- 1 mark
    6. List the brands and a brief description of each brand (i.e. is it luxury, upper upscale, lifestyle, full or select service, extended stay, etc.) - 18 marks

  1. Why have multinational hotel companies entered the global marketplace? Provide a minimum of three reasons and explain. 2 marks each for a total of 6 marks

  1. What are some of the benefits and drawbacks to being a franchisee? Please provide three of each. 2 marks each for a total of 6 marks

  1. What does the hotel industry need to continue to do in terms of operations, sales and marketing, to ensure their survival and continued growth post covid? Provide 3 examples and explain. 2 marks each for a total of 6 marks

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