Exercise $5$

Using your company from exercise $2$:

Examine and make a report on your selected company's customers, segmentation and target markets.

Detail their main product line $($pictures and words$)$

Research the pricing trend for the past $5-10$ years

CONTINUE YOUR STRATEGIC MARKETING PLAN

Draft out the next generation of one or two specific products. Make sure to identify which product category it belongs to$.$

Explain the depth$/$ transformation$/$changes in your generation and its current generation

Describe the method or methodology of your new product development process. $(5$ steps$)$

Identify if there is$/$has been any issues in their pricing through public relations