EXERCISE 5.1 Review exercise

To review Chapter 4, Developing a Marketing Plan, read the following True/False questions aloud to students and have them jot their answers down on a piece of paper; discuss answers together.

1. Unlike the property analysis, the regional analysis and neighborhood analysis do not need periodic updating.
2. An acceptable management proposal becomes the management plan.
3. The property analysis looks at physical issues regarding the property, but does not address intangibles such as the efficiency of current management.
4. The analysis evaluating whether making a particular improvement to the property is worthwhile is usually found in the property analysis section of the management proposal.
5. The main purpose of zoning is to define neighborhoods.