Question: Exercise 6B: Develop a SPACE Matrix for Coca-Cola Purpose The SPACE Matrix is one of five matching strategic management tools widely used to formulate feasible

Exercise 6B: Develop a SPACE Matrix for Coca-Cola

Purpose

The SPACE Matrix is one of five matching strategic management tools widely used to formulate feasible strategies. Used in conjunction with the SWOT, BCG, IE, and GRAND, the SPACE can be helpful in devising a strategic plan because hard choices normally must be made between attractive strategic options. This exercise gives you practice in developing a SPACE Matrix.

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