EXERCISE 6B Develop a SPACE Matrix for Hershey Purpose The SPACE Matrix is one of five matching strategic management tools widely used to formulate feasible strategies. Used in conjunction with the SWOT, BCG, IE, and GRAND, the SPACE can be helpful in devising a strategic plan because hard choices normally must be made between attractive strategic options. This exercise gives you practice in developing a SPACE Matrix. Instructions Step 1 Review Hershey's business as described in the Cohesion Case as well as the company's most recent Form 10K Step 2 Review industry and competitive information pertaining to Hershey. Step 3 Develop a SPACE Matrix for Hershey. Write a one-page executive overview summarizing strategies that you recommend for this business segment, given your SPACE analysis. Avoid generic, vague terms such as market development. EXERCISE 6B Develop a SPACE Matrix for Hershey Purpose The SPACE Matrix is one of five matching strategic management tools widely used to formulate feasible strategies. Used in conjunction with the SWOT, BCG, IE, and GRAND, the SPACE can be helpful in devising a strategic plan because hard choices normally must be made between attractive strategic options. This exercise gives you practice in developing a SPACE Matrix. Instructions Step 1 Review Hershey's business as described in the Cohesion Case as well as the company's most recent Form 10K Step 2 Review industry and competitive information pertaining to Hershey. Step 3 Develop a SPACE Matrix for Hershey. Write a one-page executive overview summarizing strategies that you recommend for this business segment, given your SPACE analysis. Avoid generic, vague terms such as market development