Exerclse $1-37($Static$)$ Strategy; Food Producer $[$LO $1-4]$

The Yee$-$Haw Pickle Company in Park City. Utah, has grown in four years to supply $600$ retailers nationally. The products include pickles and pickled green beans. Yee$-$Haw's products are unique for their unusual ingredients, such as wildflower honey used in some of their products. The owners of Yee$-$Haw are considering how to make the company grow. A large discount store chain with $500$ stores wants to add the Yee$-$Haw product.

Required:

What type of strategy, cost leadership or differentiation, should Yee$-$Haw use?

The strategy is differentiation due to the use of unique ingredients

The strategy is differentiation due to the considering of selling through a large discount chain.

The strategy is leadership due to the desire to grow sales and look for new market opportunities.

The strategy is leadership due to the potential to sell to a large discount chain.