Exerc&se: Class&fy Some Strateg&es Purpose Th$+$s exerc$+$se can $+$mprove your understand$+$ng of var$+$ous strateg$+$es by g$+$v$+$ng you exper$+$ence class$+$fy$-+$ng strateg$+$es$.$ Th$+$s sk$+$ll w$+$ll help you use the strategy$-$formulat$+$on tools presented later. Cons$+$der the follow$+$ng $12($actual or poss$+$ble$)$ strateg$+$es by var$+$ous f$+$rms: $1.$ Dunk$+$n Donuts $+$s $+$ncreas$+$ng the number of $+$ts U$.$S$.$ stores to over $15,000.2.$ Brown$-$Forman Corp. sell$+$ng $+$ts Hartmann luggage and leather$-$goods bus$+$ness. $3.$ Motorola, wh$+$ch makes TVs$,$ acqu$+$red Terayon Commun$+$cat$+$on$,$ a suppl$+$er of TV equ$+$pment. $4.$ Macys department stores add$+$ng b$+$stros and Starbucks coRee shops at many of $+$ts stores. $5.$ Dell allow$+$ng Wal$-$Mart to beg$+$n sell$+$ng $+$ts computers. Th$+$s was $+$ts f$+$rst move away from d$+$rect ma$+$l order sell$+$ng of computers. $6.$ Motorola cutt$+$ng $7,500$ add$+$t$+$onal jobs$\mathrm{.}7.$ H$+$lton Hotels bu$+$ld$+$ng $55$ new propert$+$es $+$n Russ$+$a$,$ the Un$+$ted K$+$ngdom, and Central Amer$+$ca$.8.$ V$+$deo$-$shar$+$ng webs$+$te YouTube launch$+$ng $+$ts serv$+$ces $+$n n$+$ne new countr$+$es$.9.$ Cadbury Schweppes PLC slash$+$ng $7,500$ jobs, shedd$+$ng product var$+$at$+$ons, and clos$+$ng factor$+$es globally. $10.$ General Electr$+$c sell$+$ng $+$ts plast$+$cs d$+$v$+$s$+$on for $$11\mathrm{.}6$ m$+$ll$+$on to Saud$+$ Bas$+$c Industr$+$es Corp. of Saud$+$ Arab$+$a$.11.$ Cadbury Schweppes PLC$,$ the maker of Tr$+$dent gum, buy$+$ng Turk$+$sh gum maker Intergum. $12.$ L$+$m$+$ted Brands sell$+$ng $+$ts Express and L$+$m$+$ted d$+$v$+$s$+$ons to focus on $+$ts V$+$ctor$+$as Secret and Bath & Body Works d$+$v$+$s$+$ons. Instruct&ons Step $1$On a separate sheet of paper, wr$+$te down numbers $1$ to $12.$ These numbers correspond to the strateg$+$es descr$+$bed. Step $2$What type of strategy best descr$+$bes the $12$ act$+$ons c$+$ted? Ind$+$cate your answersExercise: Classify Some Strategies

Purpose This exercise can improve your understanding of various strategies by giving you experience classify$-$ ing strategies. This skill will help you use the strategy$-$formulation tools presented later. Consider the following $12($actual or possible$)$ strategies by various firms:

Dunkin' Donuts is increasing the number of its U$.$S$.$ stores to over $15,000.$

Brown$-$Forman Corp. selling its Hartmann luggage and leather$-$goods business.

Motorola, which makes TVs$,$ acquired Terayon Communication, a supplier of TV equipment.

Macy's department stores adding bistros and Starbucks coffee shops at many of its stores.

Dell allowing Wal$-$Mart to begin selling its computers. This was its first move away from direct mail order selling of computers.

Motorola cutting $7,500$ additional jobs.

Hilton Hotels building $55$ new properties in Russia, the United Kingdom, and Central America.

Video$-$sharing website YouTube launching its services in nine new countries.

Cadbury Schweppes PLC slashing $7,500$ jobs, shedding product variations, and closing factories globally.

General Electric selling its plastics division for $$11\mathrm{.}6$ million to Saudi Basic Industries Corp. of Saudi Arabia.

Cadbury Schweppes PLC$,$ the maker of Trident gum, buying Turkish gum maker Intergum.

Limited Brands selling its Express and Limited divisions to focus on its Victoria's Secret and Bath & Body Works divisions.

Instructions

Step $1$ On a separate sheet of paper, write down numbers $1$ to $12.$ These numbers correspond to the strategies described.

Step $2$ What type of strategy best describes the $12$ actions cited? Indicate your answers.