Question: EXISTING RETAIL DESIGN Select a retailer at a specific location. Explain your understanding of: Their Target Market & Positioning Their Product Line Their Pricing Strategy

EXISTING RETAIL DESIGN

Select a retailer at a specific location.

Explain your understanding of:

  • Their Target Market & Positioning
  • Their Product Line
  • Their Pricing Strategy
  • Their typical store Place decisions (Exterior and Interior)

PROPOSED RETAIL DESIGN

For the same specific location, assuming no change of: their Target Market, Positioning, Product Line and Pricing Strategy

Suggest changes to the retailers Exterior or Interior design to enhance their appeal to their Target Market.

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