Question: Expectancy-disconfirmation theory explains that consumer satisfaction is a function of the discrepancy between (a) and (b) Please provide the name of (a) and (b). Expectancy-disconfirmation

Expectancy-disconfirmation theory explains that consumer satisfaction is a function of the discrepancy between (a) and (b) Please provide the name of (a) and (b). Expectancy-disconfirmation theory explains that consumer satisfaction is a function of the discrepancy between (a) and (b) Please provide the name of (a) and (b)

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