Expending the Marketing Management Strategy from Unit Three, please develop the Financials and Controls of the Market Plan. At a minimum, the Financials and Controls must include the following sections (complete), correctly numbered, and labeled.

Sample Outline of the Marketing Plan (Part III):

4. Financials (This is the section heading, which includes an introductory paragraph)

4.1 Break-Even Analysis

4.2 Sales Forecast

4.3 Expense Forecast

5. Controls (This is the section heading, which includes an introductory paragraph.)

5.1 Implementation

5.2 Contingency Planning