Experiential Activity 2 SWOT ANALYSIS Team Based Activity Weight Due date for April 2007 BEYOND MEAT Business Procecome we pred protein ko most without sacefon the taste them, or faction Pitch: A number of factor motivate people to seek out most bea benetti were lowering region and Dad pre but the poor conductore under which one or greeptromethor. Many of the el Connon et ses en burgers vegetable cute and only the en and for Asam Pemand het onder products. A parte problegarding the demand format demand forms tried in the 40 years eve by population growth and an arrender corpion of meat producing me agricant environmental mication Anima agricture is said to be responsible for about 15 percent of human red greenhouse gas more than the transportation actor. As of the actor hud here is a pportunity for company that can produce a tasy and fordable prese forme and can do in a way that one environment and most production Beyond Meat is positioning to be company on the and here the company fret produine Chicken Free Srps are made with piantbomed proteins that may replicherence of me. There is not to do was a chiostro dag, omnes bons for you than then on the cost and easide leyendas Crian required and water tan chicken and when produced atent colles to make Beyond Meals products are of more than 15 years of conducted by two to the University of ouro. Fu Hung Hand Hu The consFire Series have been recently engineered to the chicken ale ke chic and especially of chicken when you a bite Theo presenly working on a Beyond Mest beste for groundbreato be worked to asagna, any er meer in which als nuded Beyond Moors Chicken Free See Dengroduced to the more to Whole Foods Mandi food res Test: Based on the court covered in Chapter the information provided in the en and on the corpore SWOT ry for BEYOND MEAT Strength Weaknesses Opportunities Threats Submission Guide 1. Coverage Include the names and ID numbers of the group members 2 Perform the SWOT analysis by ring up the table given Submission in PDF format Grading: 1. Your report will be check the safe signed 2. Based on the rubrics below Grading Rubric A Strength (i mark . Students pertom an in-coth analysis and clearly set the strength of the business . Clear, we explained error free work demonstrating ortical thinking, with evidence of independent work and authentic research 4 Students perform an in-depth analysis and clearly ist ure weakness of the business Comwell explained tror free work domotrating tical thinking with clear evidence of independent work and authenticarch 234 10 C. Opportunities. Mark Students performan is depth analysis and clear the opportunities of the business Clear wel explained error freedomororating tical thinking, with dew evidence of independent work and authentic research 10 D. Three Marks Students pertom an in-depth analysis and deartyst the threat of the business Clear wel explained error free work demonstrating ortical thinking wth doar evidence of independent work and authentic research 90 Organisation of Information Mark Information is very organized with wel constructed Substined on the provided guideline 10 BEYOND MEAT Business idea: Provide consumers with plant-based protein foods that take the animal out of meatwithout sacrificing the taste, chew, or satisfaction. Pitch: A number of factors motivate people to seek out meat substitutes. Health benefits, animal welfare, lowering greenhouse gas emissions, and bad press about the poor conductions under which some animals raised for slaughter are kept are some of these factors. Many of the most common meat substitutestofu, bean burgers, vegetable cutlets, and so on-lack bite, chew, juiciness, and flavor. As a result, people try them for a while and then return to traditional meat products. A parallel problem exists regarding the demand for meat. Global demand for meat has tripled in the last 40 years, driven by population growth and an upward trend in per-capita consumption of meat. Producing meat has significant environmental, implications. Animal agriculture is said to be responsible for about 14.5 percent of human-induced greenhouse gas emissions, more than the transportation sector. All of these factors suggest that there is a big opportunity for a company that can produce a tasty and affordable plant-based substitute for meat, and can do it in a way that is friendlier to the environment than traditional meat production. Beyond Meat is positioning itself to be that company. On the taste and healthfulness side, the company's first product line, Chicken-Free Strips, are made with plant-based proteins that legitimately replicate the sensory experience of eating meat. The product is also gluten-free and is free of trans and saturated fat, cholesterol, dairy, eggs, hormones, band antibiotics, so it's better for you than actual chicken. on the cost and environmental side, Beyond Meat's Chicken-Free Strips require less land and water to raise than real chickens and, when produced at a sufficient scale, cost less to make. Beyond Meat's products are the result of more than 15 years of research conducted by two scientists at the University of Missouri-Columbia, Fu-Hung Hsieh and Harold Huff. The company's Chicken-Free Strips have been precisely engineered to look like chicken, taste like chicken, and especially to feel like chicken when you take a bite. The company is presently working on a Beyond Meat substitute for ground beef that can be worked into tacos, lasagna, or any other meal in which beef is included. Beyond Meat's Chicken-Free Strips are being introduced to the marketplace through Whole Foods Markets and similar health-conscious food stores Task: Based on the course material covered in Chapter 3, the information provided in the pitch, and on the company's website, perform the SWOT analysis for BEYOND MEAT. Strength Weaknesses Opportunities Threats . Grading Rubrics: A. Strength (1 mark) Students perform an in-depth analysis and clearly list the strength of the business. Clear, well-explained, error-free work demonstrating critical thinking, with clear evidence of independent work and authentic research. 1 2 3 4 56 78 9 10 B. Weakness (1 marks) Students perform an in-depth analysis and clearly list the weakness of the business. Clear, well-explained, error-free work demonstrating critical thinking, with clear evidence of independent work and authentic research. 23 5 7 10 C. Opportunities (1 Marks) . 1 6 8 9 3 1 Students perform an in-depth analysis and clearly list the opportunities of the business. Clear, well-explained, error-free work demonstrating critical thinking, with clear evidence of independent work and authentic research. 2 3 4 5 6 7 | 8 9 10 D. Threats (1 Marks) Students perform an in-depth analysis and clearly list the threats of the business. Clear, well-explained, error-free work demonstrating critical thinking, with clear evidence of independent work and authentic research. 1 2 13 4 5 6 7 9 10 E. Organization of Information (1 Mark) Information is very organized with well-constructed Submission based on the provided guideline 23 5 6 10 8 . . 1 4 7 8 9