Experiential Exercise 2C Writing a Vision and Mission Statement for My University

Vision

To achieve 100% employability for graduates of UNIRAZAK

Mission

To ensure that the graduate of UNIRAZAK are the top choice for employers, enterprise and industry

Purpose

Most universities have a vision and mission statement. The purpose of this exercise is to give you practice writing a vision and mission statement for a nonprofit organization such as your own university.

Instructions

Step 1: Write a vision statement and a mission statement for your university. Your mission statement should meet the eight characteristics summarized in Table 2-3.

Step 2: Read your vision and mission statement to the class.

Step 3: Determine whether your institution has a vision and/or mission statement. Look in the front of the college handbook. If your institution has a written statement, contact an appropriate administrator of the institution to inquire as to how and when the statement was prepared. Share this information with the class. Analyse your college's vision and mission statement in light of the concepts presented in this chapter.

Characteristics of a Mission Statement 1. Broad in scope; does not include monetary amounts, numbers, percentages, ratios, or objectives 2. Fewer than 150 words in length 3. Inspiring 4. Identifies the utility of a firm's products 5. Reveals that the firm is socially responsible 6. Reveals that the firm is environmentally responsible 7. Includes nine components: customers, products or services, markets, technology, concern for survival growth/protits, philosophy, self-concept. concern for public image, concern for employees 8. Reconciliatory 9. Enduring