Experiential Marketing Exercise - Chapter Case: Logitech Logitech is a Swiss provider of computer peripherals such as grandes not appear to belong to particular cyther how to By 1989, the company had a obal market share of commercio firm Answer **Requirements for ALL Marketing Emer* Formatting: MLA Times New Roman font, 12 points. Double-spaced, chariot citations and references) As in all academic writing, you should make sure the tone is professional If you utilize sources, you must properly cite your sources. Any direct quote, whether or not be indicated with quotation marks. All direct quotes require that you to the author and the your own, original ideas must be properly cited, indicating the author, this applies to be paragrasing and is for citations and quotations, please refer to the Pit 1. What are ne of the advantages to Logitech becoming a born global firm? 2. What might be some disadvantages to immediately adopting a born global approach? 3. What factors do you think marketers have to consider when deciding whether to engage in international marketing? Experiential Marketing Exercise Rubric Criteria Meets Requirements Needs Improvement Content The assignment clearly and The assignment parts or Theodostadress the comprehensively addresses all questions all Questions in the assignment in the assignment 43 points 30 5 points Organization and The assignment presents ideas in a clear The assignment present ideas in amoy Thementos net Clarity manner and with strong organizational clear manner and with a mostly strong ademanner and strong Structure. The assignment includes an organizational structure. The aiment organizational structure. The agent appropriate introduction, content, and includes an appropriate introduction (includes antetradition, content and conclusion. Coverage of facts, content and conclusion Coverage of facts. condition but coverage of fach arguments, and conclusions are logically arguments, and conclusions are mostly auments, and condusions are not related and consistent. logically related and consistent logicieleted and consistent 4-3 points 2-0 points 5 points Each paragraph has sufficient supporting Each paragraph tails to develop thema Body Each paragraph has thoughtful idea Guntory discussion all the sect supporting detail sentences that develop detail sentences that develop the main idea. In-depth discussion and elaboration of the body or brief discussion in only the main idea, In-depth discussion and fer sections. Dictations from others are present in most sections of the body elaboration are present in all sections, 4-3 points 5 points 2-0 points otweigh the writer's own ideas exovely References/ Works Cited The assignment follows the required citation guidelines 5 points The assignment has no grammatical, spelling, and formatting errors. 5 points The assignment follows some of the required citation guidelines. 4-3 points The assignment has one to five grammatical, spelling and formatting errors 4-3 points The assignment does not follow the required MLA station guidelines 2.0 points The assigment incomplete or intellige 2-0 points Grammar, Spelling, and Formatting Errors