Experiential Marketing Exercise - Chapter Case: Logitech Logitech is a Swiss provider of computer peripherals such as rondom not appear to belong to particular conty, there widowerto By 1989, the company had a global market share of commerce firm Answert **Requirements for ALL Marketing Emas* Formatting: MLA (Times New Roman font, 12 points. Double-spaced, 1-inchronite citations and references) As in all academic writing, you should make sure the tone is professional If you utilize sources, you must properly cite your sources. Any direct quote, whether or more be indicated with quotation marks. All direct quotes require that you to the one that are not your own, original ideas must be properly cited, indicating the author, this applies to both garage and For citations and quotations, please refer to the 1. What aree of the advantages to Logitech becoming a born global firm? 2. What might be some disadvantages to immediately adopting a born global approach? 3. What factors do you think marketers have to consider when deciding whether to engage in international marketing? Experiential Marketing Exercise Rubric Criteria Meets Requirements Needs Improvement Content The assignment clearly and comprehensively addresses all questions The assignment party dress or The Stars the all questions in the assignment in the assignment 43 points 30 points 5 points Organization and The assignment presents ideas in a clear The assignment present ideas in a most The does not presin Clarity manner and with strong organizational clear manner and with a mostly strong a de manner and strong structure. The assignment includes an organizational structure. The aiment organizational structure. Thement appropriate introduction, content, and Includes an appropriate introduction Industruction, content conclusion. Coverage of facts, content and conclusion Coverage of facts condition but coverage of the arguments, and conclusions are logically arguments, and conclusions are mostly aments, and condusions are not related and consistent logically related and consistent logically rated and consistent 4-3 points 2-0 points 5 points Each paragraph has sufficient supporting Each paragraph fails to develop thema Body Each paragraph has thoughtful idea. Cunoryncussione all the sect supporting detail sentences that develop detail sentences that develop the main of the body briedonsionin only idea. In-depth discussion and elaboration the main idea, in-depth discussion and few sections. Quotations from others are present in most sections of the body elaboration are present in all sections. 4-3 points 5 points 2-0 points otweigh the writer's own ideas evely. References/ Works Cited The assignment follows the required citation guidelines 5 points The assignment has no grammatical, spelling and formatting errors. 5 points The assignment follows some of the required citation guidelines 4-3 points The assignment has one to fue grammatical, spelling and formatting errors 4-3 points The assignment does not follow the required MLA station guidelines 2.0 points The assigment incomplete or Unintellige 2-0 points Grammar, Spelling, and Formatting Errors