Experimentation is a core discipline at uber. Uber conducts thousands of experiments each year to improve the customer experience on their platforms. In this scenario, you are on the Uber Ears team and you've been asked to design an experiment. Uber's food delivery platdorm displays grocery stores, restaurants and eateries bu rank. The team wants to understand the level of detail on the order page that works better tobimprove click$-$throuhgh rates from the irder page to adding a food item to the cart in desktop.

On the next slice, you will see the two different displays being tested by Uber's food delivery

State the meaning of the concept of experimental design in one simple sentence. Next, reflect on what uou learned in tuis midule