Experimentation is a core discipline at Uber. Uber conducts thousands of experiments each year to improve the customer experience on their platforms. In this scenario, you are on the Uber Eats team and you$$ve been asked to design an experiment.

Uber$$s food delivery platform displays grocery stores, restaurants and eateries by rank. The team wants to understand the level of detail on the order page that works better to improve click$-$through rates from the order page to adding a food item to the cart on desktop.

On the next slide, you will see the two different displays being tested by Uber$$s food delivery platform. You will then use this scenario to complete the setup of an experiment to test which performs better.