Experiments are most likely to be used in ___ research.

a. Census

b. Exploratory

c. Descriptive

d. Causal

Sampling is used frequently by marketing researchers because ___

a. The entire target population can be sampled in the majority of research projects

b. It is an efficient means of estimating characteristics of a large group

c. It can be eliminated sampling error if conducted properly

d. Conducting a census is easy in most situations

Simon isnt able to get a complete listing of the defined target population he is interested in sampling. Which of the sampling methods below could Simon potentially use in this situation?

a. Systematic random sampling

b. Simple random sampling

c. Cluster sampling

d. Convenience sampling