Explain a situation$/$problem$,$ potential that the client has in front of it and draw a picture about the current marketing conditions $($explain the client$$s industry, product type, brand philosophy, brand positioning, past or current marketing campaigns, major and minor competitors, marketing and advertising trends in this product category$).$ List the objectives of the proposed NPD and campaign. Explain why the proposed plans and selection of media channels, media vehicles and message strategy in relation to the targeted segments will be the best option for this client and their IMC objectives.