Explain all step Questionnaires Design Process related to MCDONALD'S : -

 Step 1: Objective of Research Determine the objective of the study.

 Step 2: Identify Constructs Develop conceptual framework either based on past studies, established theoretical framework, or construct your own framework. Shows the independent variables, dependent variables, mediator, and moderators are studied clearly. 

Step 3: Determine Properties to be Measured Determine what needs to be measured and who to measure.

 Step 4: Decide on the Type of Scale Identify the suitable scale to be used for each question.

 Step 5: Word Questions and Responses The researcher should strive to minimize question bias. Question bias is the ability of a question's wording or format to influence the respondents' answers.

 Step 6: Evaluate Questions Questions evaluation is used to scrutinize for its question bias. It is used to ensure the question is: focused simple brief crystal clear 

Step 7: Design Introduction

 Step 8: Arrange Questions on Questionnaire 

Step 9: Pre-Test Questionnaire Conduct a pilot study to see whether the respondent understand the questions. 

Step 10: Gain Approval from Client

 Step 11: Set Up Question Response Codes

Step 12: Finalize Questionnaire

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The questionnaire design process for McDonalds can be outlined as follows Step 1 Objective of Research In this step the objective of the study is determined This involves identifying the specific rese... View the full answer