Question: Explain Components of the model and their relationships A Simple Model of Consumer Decision Making External Influences Input Firm's Marketing Efforts 1. Product 2 Promotion

Explain Components of the model and their
Explain Components of the model and their relationships
A Simple Model of Consumer Decision Making External Influences Input Firm's Marketing Efforts 1. Product 2 Promotion 4. Channels of distribution Sociocultural Environment 1. Family 2. Reference groups 3. Noncommercial sources 4. Social Class 5. Culture and subculture 3. Price Consumer Decision Making Need Recognition Psychological Field 1. Motivation 2. Perception 3. Learning 4. Personally 5. Atitudes Process Prepurchase Search Evaluation of Alternatives Experience Postdecision Behavior Purchase 1. That 2. Repeat purchase Output Postpurchase Evaluation

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