Question: Explain how a soft drinks manager might change consumer attitudes toward the company's brand by: (a) changing beliefs about the brand; (b) changing beliefs about

Explain how a soft drinks manager might change consumer attitudes toward the company's brand by: (a) changing beliefs about the brand; (b) changing beliefs about competing brands; (c) changing the relative evaluation of attributes; and (d) adding an attribute. Each student is required to choose a product from the list below or any product of your choice. (Each student is required to choose a different product)

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