1. How does information overload affect consumer ability to comprehend an ad and store it in memory? How does these impact marketers?
2. How do attitudinal and behavioral measures support measuring brand equity and loyalty? Does this loyalty cross country borders?
3. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company's brand by:

a. changing beliefs about the brand;

b. changing beliefs about competing brands;

c. changing the relative evaluation of attributes;

d. adding an attribute.