Explain how consistent brand communications will contribute to increasing brand awareness for the new product. including specific examples - Not Yet I 1 Criterion Feedback 10/25/22 Your commentary throughout is aimed at promoting the SNHU Pet Supply brand to national status with this target market (Urban Millennial Pet owners with higher than average incomes who really care about pet health). What is missing. is a clear explanation of how the key elements of the New Product line introduction (features and benefits of the products for the pets. the convenience of on-line promotion and order-taking, the convenience of direct delivery, the quality/price dynamics (premium quality - premium price), and the Company's support for pet welfare causes) are going to be presented to the target market. Think about the Kellogg's cereals...they all are Kellogg's first...BUT...have very robust marketing communications about the products themselves...some of them (Rice Krisies for example) also have their own "spokes persons (Snap. Krackle. and Pop) to convey the product attributes. Please revise this section of your narrative to add the Product level marketing communications needed to make sure the New Product line gets the recognition it needs to succeed