1. Explain how developing a mission statement can help resolve divergent views among managers in a firm.

2. Explain why a mission statement should not include monetary amounts, numbers, percentages, ratios, goals or objectives.

3. Discuss the meaning of the following statement: Good mission statements identify the utility of a firms products to its customers.

4. Compare and contrast vision statements with mission statements in terms of composition and importance.

5. In your opinion, what are the three most important components that should be included when writing a mission statement? Why?

6. How would the mission statements of a for-profit and a nonprofit organization differ?

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