Question: Explain how functional attributes and psychological attributes determine the level of customer satisfaction in the post-purchase? In your opinion, do all customers give the same

Explain how functional attributes and psychological attributes determine the level of customer satisfaction in the post-purchase? In your opinion, do all customers give the same importance to each attribute? Please explain.

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Customer satisfaction in the postpurchase phase is influenced by both functional and psychological attributes of the product or service These attributes determine how well the product meets the custom... View full answer

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