Explain how language and communication form our cultural identity, and analyse how this identity is expressed in a business context 

- Apply knowledge in crosscultural communication to plan and evaluate business related activities in different cultural contexts 

Conduct a cultural analysis of three business professionals Find three business professionals with significantly different cultural backgrounds. If you have personal access to professionals, conduct in-depth interviews about their everyday work. You need to talk to them. No email interviews are accepted. If you don't have access to business professionals, you could use interviews and presentations on internet where business people talk about themselves and their work. Use Tuleja (2021) and other scientific sources to analyse values, identity, gender, language, nonverbal communication, and other concepts relevant to understand cross-cultural business communication. Analyse and discuss how culture "speaks through" the professionals.

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Language and communication play a fundamental role in shaping our cultural identity Culture encompasses the shared beliefs values customs and behaviors of a group of people and language is a primary m... View the full answer