Question: Explain how such an electronic exchange might operate. What are some of the pros and cons of participating in an electronic exchange? Identify several strategic

  1. Explain how such an electronic exchange might operate.
  2. What are some of the pros and cons of participating in an electronic exchange?
  3. Identify several strategic and competitive issues that may complicate the formation of such a consortium.
  4. Would you recommend that Marriott continue to explore the feasibility of setting up a consortium? Why or why not?

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