• Explain how the below external forces are currently affecting industries in which Walmart competes as they relate to an increasingly internationally diverse society:
• Economic
• Technological
• Global
• Explain Walmart's marketing and sales goals. (Are they clearly stated and achievable, consistent with its mission and vision statement, and in alignment with the organization's goals?)
• Justify your rationale of whether or not the marketing and sales goals align with the organization's goals, and if not, propose a solution on how the goals can better align. Be sure to use research to support your justification.

Next, create two parts of your SWOT - Opportunities and Threats (OT).

• Identify at least 2 Opportunities and 2 Threats (Include this chart in your audit)

Opportunities	Threats
1. 2.	1. 2.

• Analyze the chart and recommend the one strategy you feel will improve the organization's competition and bottom line. Include research supporting your recommendation.