Explain how the hierarchy of effect model would apply to the four main trophy buying groups Would threshold effects, diminishing returns, and wear out effects apply to Jakes upcoming advertising program Explain why or why not Should Jake utilize a local advertising agency or do as much of the work ...

1 iThe hierarchy of effects model is used by advertisers to make an advertisement in such a way that the customer goes through six stages awareness knowledge liking preference conviction and purchase ...

Explain how the hierarchy of effect model would apply to the four main trophy-buying groups. Would threshold

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Question:

Explain how the hierarchy of effect model would apply to the four main trophy-buying groups.
Would threshold effects, diminishing returns, and wear-out effects apply to Jake’s upcoming advertising program? Explain why or why not.
Should Jake utilize a local advertising agency or do as much of the work as he could by himself? Defend your response.
Would the concepts of top of mind and top choice apply to advertising for the second location of Jake’s Trophy Shop? If so, how? If not, why not?
Design two creative briefs. The first should seek the goal of enticing customers in the south end of town to visit the new store, seeking especially to reach business-to-business buyers. The second should emphasize the “gag” gift line of trophies for both stores in order to increase sales following the launch of the second store.