Explain how the process of executing good merchandising techniques reinforces brand image and improves sales performance. Address
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Question:
- Explain how the process of executing good merchandising techniques reinforces brand image and improves sales performance. Address the following merchandising elements in your explanation:
- Product or service imagery
- Brand consistency
- Customer expectations regarding merchandising appearance
- Select the best choice for influencing product sales from the following two alternatives. Support your choice with examples and relevant research.
- Product visuals (photographs) of available offerings
- Product name strips describing available offerings
- Assess display signage and product flow in your business to explain how they work together to make it easy for customers to select and purchase offerings.
- Form conclusions about the effectiveness of showcasing product variety and offering items at different price points to positively influence the customer experience and sales performance.
- What specific merchandise techniques are being used in your business? Explain if the techniques are being used effectively or ineffectively.
- Make and defend two recommendations for changes in design, display, or merchandising practices that would increase organizational sales and/or performance.
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