Question: Explain how these pre test and post test methods can be used in an advertising campaign and why they will be used. Give real examples

Explain how these pre test and post test methods can be used in an advertising campaign and why they will be used. Give real examples

pre-test methods

1) concept tests

2)Rough tests

post-test methods

1) comprehension tests (post testing broadcast commercials)

2) tracking print broadcast ads

3) the use of test marketing (post testing broadcast commercials)

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PreTest Methods in Advertising Concept Tests Explanation Concept tests are conducted before the full development of an advertising campaign to assess the potential effectiveness of advertising concept... View full answer

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