Explain how to use CRM to enable customer retention and gain higher profits? 

2. Describe how CRM assists with target marketing? 

3. Describe how data mining assists CRM? 

4. Describe the critical success factors for effective CRM? 

5. Describe how customers relationship management is a competitive differentiator? 

6. Describe the role of information technology in a successful CRM process? 

7. Why have some companies not seen the rewards from implementing CRM? 

8. What are some of the greatest challenges of integrating CRM into the supply chain?

 9. Describe information located in data warehouse? 

10. What factors affect the adoption and diffusion of CRM technologies?

Answer rating: 100% (QA)

1 Using CRM to Enable Customer Retention and Higher Profits CRM Customer Relationship Management can help businesses retain customers and increase profits by providing a 360degree view of customer int... View the full answer