Question: explain how Universal Studios, J . K . Rowling, and Warner Bros. use this branded entertainment to keep the Potter marketing franchise going. Does Universal

explain how Universal Studios, J.K. Rowling, and Warner Bros. use this branded entertainment to keep the Potter marketing franchise going.
Does Universal Studios, J.K. Rowlings, & Warner Bros. have a plan to create a new generation of Harry Potter fans? If so, do you agree with their approach? What would you do if not, and how would you rebrand this franchise?

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