Explain if Coca Cola has formed any strategic alliances, and if so, how the strategic alliance leads
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Explain if Coca Cola has formed any strategic alliances, and if so, how the strategic alliance leads to competitive advantage. If Coca Cola does not have any strategic alliance, identify a potential alliance partner and explain why forming an alliance with the suggested partner can lead to a competitive advantage.
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ISBN: 9780132555524
4th Edition
Authors: Bruce R. Barringer, R. Duane Ireland
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