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Discuss why marketing management is important to an organization, and how corporate and business strategy analysis gives an organization a competitive advantage.
Discuss why marketing management is important to an organization, and how corporate and business strategy analysis gives an organization a competitive advantage.
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Importance of Marketing Management to an Organization Customer Satisfaction and Retention Marketing management focuses on understanding customer needs and preferences By aligning products or services ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
