EXPLAIN (in theory) the key differences between goods and services. Explain (in practice) at least five (5) of the similarities and differences at BOTH Hard Rock Caf and in your Group Project Company; that is, five for each organisation. (Note: Use key words from the theory, bold the key words used, and then describe how they would / could be used at both organisations.) Theory

Practice HRC o o o o o

Your Group Project Company o o o o o

Q.1b - Based on Ch. 2. Briefly EXPLAIN (in theory) the process for strategy development and implementation.

3 EXPLAIN (in practice) HOW this process would apply at BOTH Air Canada, AND in your Group Project Report Company. Theory

Practice Air Canada o o o o o

Your Group Project Report Company o o o o o