Explain in YOUR OWN words what the difference is between cost and value- based pricing. Give an example of a company/product that uses value-based pricing. Explain why from your point of view it works in their specific case. Give an example of a company/product that uses cost-based pricing, Explain why you think it's the right thing to do in their case, or if you think they could/should have considered a value-based pricing strategy (i.e. are they leaving money on the table, or conversely have they priced themselves out of the market?)