Explain in YOUR OWN words what the difference is between cost and value-based pricing.

Give an example of a company / product that uses value-based pricing. Explain why from your point of view it works in their specific case.

Give an example of a company / product that uses cost-based pricing. Explain why you think its the right thing to do in their case, or if you think they could/should have considered a value-based pricing strategy (i.e. are they leaving money on the table, or conversely have they priced themselves out of the market?).

need whole new answer