Question: Explain the above Competitor Profile Matrix. What should be the good score for CPM? Competitive Profile Matrix (CPM) Example Your Company Competitor 1 Critical Success

Explain the above Competitor Profile Matrix. What

Explain the above Competitor Profile Matrix. What should be the good score for CPM?

Competitive Profile Matrix (CPM) Example Your Company Competitor 1 Critical Success Factor Weight Score Weighted Score Weighted Score Score Marketing 0.25 4 1.00 4 1.00 Brand Reputation 0.25 3 0.75 4 1.00 Location 0.05 2 0.10 0.05 Product Quality 0.1 0.10 4 0.40 Customer Service 0.2 1 0.20 4 0.80 Customer Loyalty 0.05 1 0.05 3 0.15 Product Range 0.1 3 0.30 1 0.10 TOTAL Score 1 2.50 3.50 1 Competitor 2 Score Weighted Score 1 0.25 4 1 1 0.05 3 0.3 1 0.2 1 0.05 3 0.3 2.15 1

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