Question: Explain the buyer's role in the planning process Explain the indirect advertising concept. Explain visual merchandising, and give an example. Explain the differences between institutional
- Explain the buyer's role in the planning process
- Explain the indirect advertising concept.
- Explain visual merchandising, and give an example.
- Explain the differences between institutional and promotional special events and the buyer's role in each.
- Describe and provide an illustration of an advertising request form. What is the purpose of this form?
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