Explain the components of consumer behavior and their implications on marketing decisions. Define components of consumer value;
Fantastic news! We've Found the answer you've been seeking!
Question:
- Explain the components of consumer behavior and their implications on marketing decisions.
- Define components of consumer value; how value varies with situations; and the impact of value on consumer decision making and satisfaction.
- Describe internal and external factors that influence and drive consumer behavior
- Analyze the activities involved in the consumer decision-making process and explain the major types of decision-making approaches.
Related Book For
Statistics Data Analysis And Decision Modeling
ISBN: 9780132744287
5th Edition
Authors: James R. Evans
Posted Date: