1. Explain the components of consumer behavior and their implications on marketing decisions.
2. Define components of consumer value; how value varies with situations; and the impact of value on consumer decision making and satisfaction.
3. Describe internal and external factors that influence and drive consumer behavior
4. Analyze the activities involved in the consumer decision-making process and explain the major types of decision-making approaches.

In addition to the student learning objectives for this course, the Departmental objectives include the following:

1. Self Confidence/Motivation
2. Exposure to Business Curriculum
3. Exposure to Industry
4. Building Skills for Career Success
5. Selection and/or Reinforcement of Minor or Concentration