Explain the concept of competitor analysis in marketing. Provide an overview of its significance and the methods
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Explain the concept of competitor analysis in marketing. Provide an overview of its significance and the methods used to conduct competitor analysis. Additionally, elaborate on the importance of evaluating competitors\' strategies and discuss the criteria a company should consider when choosing which competitors to attack and which to avoid in its competitive landscape?
Related Book For
Auditing a business risk appraoch
ISBN: 978-0324375589
6th Edition
Authors: larry e. rittenberg, bradley j. schwieger, karla m. johnston
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