Question: Explain the difference between the terms 'prospect' and 'account'. Give an example of a Benefit-Advantage-Feature statement (in that order) a Salesperson from a sporting goods

Explain the difference between the terms 'prospect' and 'account'.

Give an example of a Benefit-Advantage-Feature statement (in that order) a Salesperson from a sporting goods company (such as Nike) could use when selling to a retailer (SportChek, for example)

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