1. Explain the differences among ethnocentric, polycentric, regiocentric,

and geocentric management orientations. How should international

marketers adapt to these orientations?

2. Hofstede's cultural typology provides marketers with an understanding

of how to react to differences in national culture. Why this concept is

critical and how should an international marketer apply marketing

concepts in a collectivistic society?

3. Explain the concept of multidimensional scaling and create a

hypothetical example of this concept using global brands in the

automotive industry (car)!

4. Explain the concept of global consumer culture positioning (GCCP) and

Foreign Consumer Culture Positioning (FCCP). Why these concepts

are necessary for positioning in an international context?