Question: Explain the differences between qualitative data and quantitative data. Compare and contrast the benefits and drawbacks associated with using quantitative and qualitative data collection techniques.

  1. Explain the differences between qualitative data and quantitative data.
  2. Compare and contrast the benefits and drawbacks associated with using quantitative and qualitative data collection techniques.
  3. Provide a scenario in which collecting qualitative data would be more so beneficial than collecting quantitative data.
  4. Finally, based upon the scenario provided, offer details regarding the best qualitative data technique that your company could utilize (i.e., interviews, focus groups, observations, action research, etc.).

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