Question: Explain the Endowment Effect in negotiation. What does the endowment effect lead to in negotiation?

Explain the Endowment Effect in negotiation. What does the endowment effect lead to in negotiation?

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The Endowment Effect is a cognitive bias that refers to the tendency of individuals to assign higher value to objects they already own or possess compared to the value they would assign to the same ob... View full answer

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