Explain the Extended Parallel Process Model associated with motivational (fear) appeals. What does it tell us about the design of effective motivational appeals in persuasion? Be sure to define the terms and explain the factors contributing to audiences engaging in the type of response that produces attitude or behavior change (aka persuasion).

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The Extended Parallel Process Model EPPM is a psychological theory used to understand and design effective motivational fear appeals in persuasion It was developed by Kim Witte in the 1990s and builds ... View the full answer