Question: Explain the following Channel Availability evaluation measures with examples and solve the associated numerical: a. Numeric Distribution (%) a. Numerical 1: Alice sells photo albums
Explain the following Channel Availability evaluation measures with examples and solve the associated numerical: a. Numeric Distribution (%) a. Numerical 1: Alice sells photo albums to gift shops. There are 60 such stores in her area. In order to generate adequate distribution coverage, Alice believes she must reach at least 60% of these. In initiating her relationship with each store, however, Alice must provide the store with $4,000 worth of inventory to build a presence. To attain her distribution goal, how much will Alice need to invest in inventory?
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